alături de noi (beside us) — a café that hugs you

This branding project for “Noi” is all about warmth, comfort, and the feeling of being welcomed with open arms. We wanted to create a space that doesn’t just serve coffee but embraces people—both literally and emotionally—through its design.

We chose a soft, natural color palette—warm brown, cream, and white—reminiscent of coffee, cozy moments, and a sense of calm. The logo reflects this idea with its handwritten typography and an illustration of an open hand, symbolizing care and connection.

The visual identity is simple yet deeply meaningful. Coffee cups, packaging, and bags feature illustrations of people embracing, reinforcing our message: “Noi” isn’t just a café that serves good coffee; it’s a place where you feel at home.”

From the signage and interior to cups and takeaway bags, every design element supports this concept. We wanted visitors to feel like they’re not just stepping into a café, but into a space created by friends who genuinely care.

Design & Positioning
In terms of branding, “Noi” stands out by merging minimalism with emotional depth. The combination of clean typography, hand-drawn elements, and earthy tones creates a balance between modern aesthetics and warmth. The brand’s positioning is clear—it’s not just another coffee shop but a community-driven space where people can connect, slow down, and enjoy a moment of comfort. The welcoming and approachable identity makes “Noi” more than a brand—it’s an experience, a feeling of belonging.