Trong Gia Bird’s Nest
In Southeast Asian countries in general and Vietnam in particular, bird’s nest is a very good product for health, especially for our grandparents and parents. Established in 2022, located in Hanoi, Vietnam, Trong Gia is a high-end bird’s nest brand for middle class to upper class. Trong Gia’s bird’s nest meets extremely high quality standards and is a suitable health gift to give to relatives during holidays and Lunar New Year.

With the desire to become one of the high-end bird’s nest brands in Vietnam and achieve export standards, in addition to the quality of bird’s nest, Trong Gia also focus on the brand identification system, packaging and product photography meticulous and methodical way.

Naming
Inspired by “TRỌNG” is the family’s traditional middle name, “GIA” in “GIA ĐÌNH” is a family. The word “TRỌNG” is an impressive highlight: esteem, respect, important. Brings a sense of credibility to customers when buying a traditional product of a “family”.

Concept and Design
Logotype & Monogram is an intersection between traditional (Serif) and modern (San Serif) represent the bird’s nest and the togetherness of family members. The logotype’s emphasis is placed on the words “Ọ” and “A”, is the subtle drop tone in the “TRỌNG” and the identity element is the bird flying line in the “GIA”.

We help Trong Gia stand out in the bird’s nest market through luxurious and warm color palettes inspired by wood and nature. Through the curves in the text like the bird flying line and the classic hand drawn canary illustrations.