Trending is an experiential advertising agency that spans diverse verticals, including advertising, sports, esports, entertainment, and events management.
The agency caters to both internal events for employees and external events for brand consumers. Renowned for its innovative and creative approach, Trending stays on top of industry trends.

It targets a broad audience, including decision-makers in various industries, innovative startups, small business owners, and marketing leaders.
Additionally, it focuses on engaging with the Gen Z demographic, aligning with their preferences and aspirations. This broad audience spectrum highlights Trending’s versatile and inclusive approach to experiential advertising.

So We decided to build our mark concept on the values embodied for Trending: creativity, innovation, Top trend, exceptional service, enthusiasm, and energy.
The concept of combining a spark with the letter “T” in an icon. The spark represents innovation and creativity, key values of Trending. It signifies the brand’s commitment to delivering exceptional and impactful experiences to clients.

It symbolizes the brand’s ability to ignite fresh ideas and lead in the industry. It aligns well with the Creator archetype, as it represents a dreamer and a doer who relentlessly pursues innovation and change.

To showcase the variety of Trending services, we’ve chosen to represent each service on a playing card. This concept aligns with Trending’s values and direction, fostering engagement with our audience and infusing a sense of distinction and fun into our client interactions.