MacaHills Packaging by Tree Creative

Some dreams begin with a single seed. For Macca Hills, that seed was a deep love for Đắk Nông—a land where sun and wind have nurtured abundant macadamia trees, waiting for skilled hands to carry them to new horizons. The founder, a young person passionate about their hometown, dreamed of not only helping locals grow macadamias but also transforming them into premium, reputable products recognized and loved in international markets. To realize this vision, Macca Hills needed more than quality products. It needed a strong, professional, cohesive, and distinctive brand identity to bring its story to the world.

When Change Calls for a Worthy Partner
Macca Hills turned to Tree Creative, an experienced agency in brand building and restructuring, with the challenge of refreshing the identity without losing its soul—creating a look that is both professional and deeply rooted in the brand’s unique connection to its homeland.

What Tree Creative Did for Macca Hills
They began by redefining the brand story. Tree Creative drew from the richness of local culture, incorporating symbolic patterns inspired by the traditional weaving of the M’nông, Mạ, and Ê Đê ethnic groups in Đắk Nông. These patterns are not only visually appealing but also serve as a “visual language” telling the story of Macca Hills’ origins. From the bold lines of the M’nông, the intricate detail of the Mạ, to the unique geometric forms of the Ê Đê—all blend into a distinctive visual identity that honors local culture while appealing to global audiences.

Distinctive Visual Art – When Culture Speaks Through Packaging
The refreshed packaging varies in color by product line while remaining within a unified visual system. Its inspiration comes from the macadamia nut itself, a symbol of vitality and completeness—and from the vast macadamia fields of the Đắk Nông highlands. Every line, color, and motif reflects both beauty and the story of the land. The new packaging is not just a protective layer but a visual work of art that conveys the brand’s local spirit and its serious, professional ambition for global reach.

Logo Refinement – Turning the Macadamia into an Elegant Symbol
The new logo is the result of reimagining the brand’s emblem, where the macadamia is infused with modern design language. Tree Creative refined each detail, simplifying lines while preserving warmth and authenticity. The logo is not just a product marker but a metaphor for vitality, completeness, and ambition. Every element, from colors and patterns to composition, was carefully considered so that every customer touchpoint feels professional, consistent, and emotionally resonant.
With this new chapter, Macca Hills now has a stronger personality, a compelling story, and a clear voice in the market. This partnership between Macca Hills and Tree Creative is not only about design deliverables but also a shared commitment to innovation and professionalization—helping Macca Hills confidently go global. Now, each macadamia nut carries not only nutrition but also local pride and a bold aspiration for integration.