In today’s highly competitive talent landscape, Sonic has emerged as a vital bridge connecting exceptional tech and creative minds across the US and UK. The days of sifting through countless CVs and conducting endless interviews are long gone. Thanks to Sonic, the process of talent acquisition has become fluid and efficient.
Our recent transformation of Sonic’s brand identity played a pivotal role in this. A complete overhaul was initiated, introducing a dynamic and contemporary aesthetic. Central to this rebranding was the introduction of a vibrant attention-grabbing logo. This unique design choice serves a dual purpose: it offers a nostalgic nod to the iconic games of the past and, at the same time, resonates powerfully with the tech-savvy community.
The revamped website beautifully integrates this pixel theme. Visitors are greeted with a lively color palette where vivid yellows take center stage, punctuated with bold reds. As a counterbalance, we’ve incorporated shades of calming blue and refreshing green. This not only injects the platform with a lively spirit but also ensures that it’s visually engaging.
Beyond aesthetics, we’ve made the user experience a top priority. The website, built with precision, aims to draw talents effortlessly. Its lightning-fast page speeds ensure that users can navigate seamlessly, making their journey smooth and enjoyable.
Furthermore, enhancing Sonic’s visual brand story, we’ve curated an extensive collection of creative assets. These are not mere embellishments; they’re strategic tools amplifying Sonic’s position as the go-to destination for top-tier talent. With these collective efforts, Sonic stands out as a beacon in the talent-hunt realm.
CREDIT
- Agency/Creative: Solv.
- Article Title: Transforming the Recruiting Hub’s Brand Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kyiv
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand Redesign, Graphic Design, Web Design
- Industry: Human Resources
- Keywords: Brand Redesign, Brand Identity, Branding, Logo Design
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Credits:
Solv. team: Solv. team