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Transforming Brand Identity of National Electricity Provider by Andstudio

Transforming Brand Identity of National Electricity Provider by Andstudio

Ignitis is an international energy group, uniting over 20 companies and operating across the Baltics, Poland, and Finland.
It turned to us for a brand identity that would stand the test of time and unite all of the company’s ventures under a cohesive brand. Aiming to become the region’s main competence center for energy solutions, Ignitis needed its new brand to reflect its progressive agenda. For this, we created an identity system that consists of five building blocks, each representing a major business unit, with a foundational Holding symbol at the top. Put together, they form a human-like shape, embodying the company’s client-centric approach. Color-coded modules visually highlight separate business units, which can be successfully used in classical and digital communication, both as a system as well as separate dynamic portals.

 

CREDIT

  • Agency/Creative: andstudio
  • Article Title: Transforming Brand Identity of National Electricity Provider by Andstudio
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Lithuania
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Product Architecture, Product Naming, Research, Tone of Voice
  • Industry: Energy
  • Keywords: Energy, Sustainability, provider

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