Theme
Trakai History Museum (Trakų Istorijos Muziejus) is a multi-site cultural institution in Lithuania, centered around Trakai Island Castle — the only medieval island castle in Eastern Europe and one of the country’s most iconic landmarks. The museum includes four different locations: Trakai Island Castle, Trakai Peninsula Castle, Medininkai Castle, and the Karaim Ethnographic Museum.

Brand identity
This conceptual identity was developed to unify the museum’s fragmented visual presence and highlight its historical and architectural significance. At its core is the shield — a symbol of medieval heritage and the foundation of the entire visual system. It connects past and present, shaping everything from the logo to layout compositions.

The primary logo retains the shield form from the previous version but introduces a cleaner, more modern silhouette. The letter “t” subtly evokes the roofline of the Trakai Island Castle. Each subdivision has its logo variation, with distinct color palettes and bilingual Lithuanian/English versions.

The visual language is bold, structured, and rhythmically fragmented. Posters use a modular grid inspired by shield divisions, creating visual tension and architectural rhythm. Fragmented typography mirrors the verticality and symmetry of towers, battlements, and narrow castle windows, encouraging viewers to pause and “reconstruct” the message, much like interpreting history itself.

The identity repositions the museum not only as a place of preservation, but as a living storyteller, a bridge through centuries, where history is communicated with clarity, emotion, and timeless symbolism.