Branding done for Tomo, a Amsterdam based Sushi restaurant. The key figure / logo in this branding is a Japanese inspired mascot wearing a ‘Toro’ suit. A Toro (Tuna) is considered the most luxurious Sushi. Combining the famous Japanese kawaii style together with a clean and western approach makes for Tomo’s new visual identity.
![](https://worldbranddesign.com/wp-content/uploads/2020/03/2-tomo-sushi-logo-sign-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/3-tomo-sushi-logo-pattern-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/4-tomo-sushi-logo-chopsticks-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/5-tomo-sushi-logo-business-card-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/6-tomo-sushi-logo-shirts-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/7-tomo-sushi-logo-menu-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/8-tomo-sushi-logo-enamel-pin-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/9-tomo-sushi-logo-impression-world-brand-design.jpg)
CREDIT
- Agency/Creative: Jeffrey Dirkse
- Article Title: Tomo Sushi Amsterdam
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Netherlands
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Rebranding
- Format: Box
- Substrate: Fabric
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