Packaging design for conceptual project. Creative idea that aims to socially manifest a current problem. It is about breaking with gender identities in products highly contaminated by the feminine or masculine image that identifies them.

Todxs is not a natural shower gel for her or him. It is a Gel for everyone (todxs) with a modern, current, transgressive and inclusive design. The ‘X’ allows to aseptically encompass all genders with equality.

With this idea in mind, a simple, minimalist graphic is presented, with a predominance of transparencies, the visual play of superimpositions and the void between the characters that mark the gender itself. Clear and honest concepts that configure a new image with a new product message.

Finally, the colour is applicated in additional support where you can decide, choose and combine different shades and gradients without having a preset composition. Color, explosiveness. Fresh design and modern style.

The result is a personalised, flexible product with a direct, complete and up-to-date message. Concept idea that it brakes the mould of current marketing and communication design.

Typography, classic serif with modern-look alternates. It is the result of a searching of basic serif with some interesting elements which bring this stylish modern look. The high contrast between thick and thin strokes gives stylish look. Full of features as an alternates, ligatures, fractions, old style and tabular figures and the Small caps.

The perfect combination to be classic and conservative with basic set, a little bit more playing with few alternates or absolutely wild-stylish with full of alternates.

Finally, monocrome black ink is printed in a PVC transparent label. This digital printing process is as an expression of detail of the concept of juxtposition. Quality details that give the image added value.

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