The visual identity project for TL Produções, a family-owned company specializing in photography and filming, is a story of connections: between files and memories, technique and emotion, modernity and classicism. By merging these elements into a cohesive visual narrative, the new visual identity conveys TL Produções’ core values in a striking and lasting manner.

TL Produções has been active since 2006. The story of Thiago and Lornes, the company’s founders, has intersected with hundreds of others. Capturing these stories and immortalizing the details that make them unique is what drives the entire team to commit to delivering the highest quality and constant evolution.
The central challenge of this project was to create a visual identity that resonated with TL Produções’ key attributes: its impeccable technical skill and ability to capture emotions and human connections. A consistent and adaptable identity with flexibility of application was needed.

The strategy was to craft a broad visual universe using symbolic and minimalist elements. The color palette ranges from warm beiges to blacks, with a vibrant touch of orange, evoking strong personality and impactful visuals. The logo is modern and subtle, boasting high legibility, while the geometric symbol is modular and presents a pixel aesthetic, symbolizing precision and technique. The symbol’s characteristics gave rise to graphics that enrich the visual identity system. Lastly, applications combine modern digital typography with slab serif typography to allude to details and provide a handmade touch.

TL Produções’ new visual identity translates the company’s vision of immortalizing moments with technical perfection and emotional connection. The modern and adaptable brand now seamlessly navigates between the technological world and human celebrations, capturing the essence of both and positioning TL as a trusted partner that values the authenticity of stories and technical excellence. The project is reflected in all aspects of the brand, from the logo to marketing materials, adding value to customers’ perception of the company.