Team Editorial – Ductile Tissues (Concept)
“DUCTILE: Ductile is the new concept we have designed for the brand of tissues by AHI Packages, Pakistan.
Overall design will focus on royalty and elegance.
Logotype Inspiration and Development: As the briefing mentions, AHI’s goal is to create a quality product that should stand out in the market for its unique and royal design along its quality as well.
The word “Ductile” means “able to be drawn out into a thin wire” or “able to be deformed without losing toughness; pliable, not brittle.”
While using “Ductile”, our idea was to use the power of both; symbolism and sounds. Its meaning fits with the use of tissue and the softness and delicacy it has, while its pronunciation acts as a metaphor for people experience with the product.”