“Problem: To create a logo, identity, branding and packaging for Cocoloco chocolate bars, drawing inspiration from the three countries that Cocoloco source their cocoa from.
Solution: Using the flags as my basis for the concept, I was able to take the shapes and elements on the flags and create a striking pattern that would be mixed in with tropical leaves and cocoa beans found in the rainforests of these three countries. The elements of the branding would then be extended into other marketing collateral.”
CREDIT
- Agency/Creative: Tina Lucille Homewood
- Article Title: Tina Lucille Homewood – Cocoloco (Self Published)
- Project Type: Packaging
- Format: Bag, Bottle, Box
- Substrate: Metal, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
