Tik Tok High Visual Identity

Challenge
TikTok is a true digital phenomenon, launching in 2017 and quickly reaching over 2 billion downloads worldwide.
For independent SMB’s, it provides a massive opportunity to reach a savvy and engaged audience of potential consumers. But this is an ever changing environment where traditional marketing techniques just won’t cut it, and the price of getting it wrong can be high.
How do you excite and empower marketeers to embrace a new platform?

Solution
Welcome to TikTok High.
With campuses in New York and Los Angeles, students were immersed in a world where trends and friends came together, getting hands-on with cutting-edge business tools and tactics.
Working alongside the Sense Marketing team, we created an identity that indulged in the visual naivety and playful nostalgia of the iconic 90’s American High School experience, with a playful language of stickers designed to cut through both on and offline.
Like, totes.