Alucal specializes in the supply and installation of aluminum. They also design aluminum systems for individuals and professionals. After 27 years of existence, Alucal decides to update its image in order to strengthen and transmit its expertise.
The strategy here aims to emphasize on concepts of support, sustainability and sense of security through the robustness of materials.
CREDIT
- Agency/Creative: Tiffanie Mazellier
- Article Title: Tiffanie Mazellier Designed Alucal’s Identity
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: New Caledonia
- Market Region: Oceania
- Project Deliverables: Brand Strategy, Graphic Design, Identity System, Illustration, Research
- Industry: Construction
- Keywords: identity, logo, stationary, illustration
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
