With refreshing products containing billions of gut-friendly bacteria that help both body and mind, we wanted the Rithm brand to embody the boundless energy that comes with finding your daily flow.

We were approached by an ambitious entrepreneur with aspirations of taking water kefir to the masses. The new business would need a strategy, a name, a brand, and packaging designs for its range of microbiome-boosting beverages.

The vision
The project began with a series of in-depth workshops and putting into action our detailed, tried-and-tested strategic process. We spent considerable time crafting a solid foundation that would guide all creative and marketing decisions. This process included careful consideration of naming, brand positioning, tone of voice and visual identity, ensuring a cohesive and strong market entry.

After several possible names were presented, the name Rithm, inspired by the flow state that helps high achievers perform their best work, was chosen. A playful reinterpretation of ‘rhythm’, it fulfilled our brief for a short, punchy name evoking movement and vitality that aligned with the brand-strategy.

The outcome
Rithm breathes new life into the health drinks market with a brand that’s effortlessly effervescent. Organic wave motifs in bright colours adorn each aluminium can, bringing fresh energy to an everyday material while maintaining a cool, minimalist aesthetic.

Meanwhile, the distinctive Rithm wordmark embodies freedom of spirit with abstract, playful typography, channelling a nonconformist identity that suits an aspiring disruptor brand.

What we did
Brand Naming, Brand Strategy, Branding, Brand Design, Packaging, Typography