Three Beauty Club is a company founded by 3 businesswomen who sought to bring a new concept in beauty salons, with the intention of creating a franchiseable business model.

Sophistication, elegance, good taste and modernity were attributes that needed to be present in all aspects of this brand, which is why the paths for designing the typography and supporting elements followed these characteristics.

With the premise of practical, quick service without an appointment, this Beauty Salon meets the needs of modern women, who do not give up their moment of well-being and self-care. With this audience in mind, all creative choices were made in order to convey the correct sensations and impressions to this brand’s interlocutors.

The logo typography was developed especially for Three. The logo reflects characteristics such as elegance and sophistication, but without losing its contemporary and cool aspect. The color palette was chosen with the lively aspect of the brand in mind, colors that convey warmth and comfort, which is in line with the brand’s DNA. The brand’s entire visual set was designed to convey a feeling of lightness and well-being, which ended up being reflected later in the salon’s architecture itself.

Three was born to be different, light, modern and elegant. Bringing these features together was the project’s biggest challenge.

The result is a brand that communicates its message well, stands out from its competitors and enters the beauty salon market by being different.