There’s no place like Islay, Scotland. Steeped in tradition, shaped by the elements, it’s long been a breeding ground for greatness. Great history, great legacy and of course great whisky. For generations, the Morrison family have sought to bottle this greatness. Time and time again they have answered the island’s call, at the mercy of its weather-beaten shores.
The result is Mac-Talla. Carved by the Terra, Mara and Strata at the very heart of Islay, it’s a taste of the untamed that leaves a lasting impression.
Meaning ‘echo’ in Gaelic, Mac-Talla takes you on a taste journey across the island of Islay. Selecting the best single malt whiskies to showcase the variety and depth across different strengths, ages and maturations. There are three whiskies in the launch range: a classic Islay expression, a cask strength expression and a 15 year aged expression.
Borrowing from the visual language of travel, we created a ticket inspired layout tells a story of the liquid inside and encourages the drinker to start their journey to the world of Islay whisky. Each label is layered with the texture of foils and embosses reminiscent of stamps and finishes on old travel tickets. With three cuts taken from the top label to symbolise the three generations of the Morrison Family who have been involved with whisky from Islay.
Using the signature Morrison bottle in a rich olive colour to convey cues of peated Islay whiskies and a touch of smoke, passport-style etched illustrations capture scenes and stories from the island as a finishing touch. A range of whiskies that, like the island they came from, echo in the memory for evermore.
- Agency/Creative: Thirst Craft
- Article Title: Thirst Craft Create Illustration and Packaging Design for Mac-Talla Islay Single Malt Scotch Whisky Range
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Project Deliverables: Brand Identity, Branding, Illustration, Packaging Design, Product Naming
- Format: Bottle
- Substrate: Glass Bottle, Pulp Carton