“Step in to these running shoes and you’ll rethink everything you know about what fast and comfortable feels like. They’re built with boost™ for incredible energy-returning cushioning beneath your feet without adding weight or sacrificing ground feel. These shoes feature a breathable Primeknit upper for a flexible and supportive fit. With a STRETCHWEB outsole that enhances the energy returning properties of boost™.
The idea behind this packaging was to create movement within itself, demonstrating the energy taking over.” Client / artwork / production: ICG – www.icg.co.nz
CREDIT
- Agency/Creative: THINK Packaging, Mat Bogust
- Article Title: THINK Packaging, Mat Bogust – Ultra-boost
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
