“The Wine Labourers” is a captivating concept that brings together the essence of winemaking and the adventurous spirit of the people who craft it. This idea celebrates not just the final product of wine but also the meticulous, passionate efforts of those who dedicate their lives to this ancient art. The story of wine is not just about the drink itself but also about the land, the culture, and the individuals who pour their soul into every bottle. One notable example of this dedication can be found in the Orfanos Winery, nestled in the picturesque Peloponnese region of Greece.
The individuals who devote their lives to winemaking are as diverse as the wines they produce. They come from different backgrounds and possess a wide range of skills, but they all share a common passion for their craft. Winemakers are often seen as custodians of tradition, preserving age-old techniques while also embracing innovation to improve quality and sustainability.
These labourers are deeply connected to the land, understanding that their work is at the mercy of nature. They must adapt to changing weather patterns, pests, and diseases, always finding ways to protect their precious vines. This connection to the earth fosters a deep respect for the environment, leading many winemakers to adopt sustainable and organic practices.
The Orfanos Winery in the Peloponnese region of Greece is a shining example of the dedication and passion that defines the world of winemaking. The Peloponnese, known for its rich history and diverse landscapes, provides an ideal environment for viticulture. The region’s varied terroir, with its combination of fertile soils, Mediterranean climate, and mountainous terrain, offers the perfect conditions for growing a wide range of grape varieties.
Two poems were written at the back of the labels to reflect the illustrations seen on.
He glides through the undulating sea.
Each stroke mirrors his meticulous practice.
He navigates though the currents with patience
while maintaining the perfect balance…
Trying to find the harmony within the waves.
Dancing into the depths of the ocean,
in a world of mystery and complexity.
Through currents and shadows, flavors and textures.
Stiring the lees, unveiling the hidden treasures.
Dancing into the ocean, transcending the ordinary.
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CREDIT
- Agency/Creative: Marios Karystios
- Article Title: The Wine Labourers Packaging Design Concept by Marios Karystios
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Cyprus
- Agency/Creative City: Pafos
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Greece, Wine, Greek Wine
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Credits:
Illustrator: Barbora Keherova
Photographer: Anna Tsiami