Roselle ▪︎ Timeless Luxury

From the designs of the timeless relics emerges the modern language of everyday jewellery – Roselle.

Cast in the beauty of rose gold, Roselle is the love & power of the diva in you to shine & seize each day with timeless luxury. An expression of the self with effortless elegance, Roselle is for the royal in you.

Elegance combined with exquisiteness was the core of the design and imagery for Roselle to represent the brand’s essence of ‘Timeless Luxury.’ Afterall, luxury is another name for sheer elegance.

Roselle is a concept pitch work created by The Turtle Story.

The Turtle Story is a Mumbai based multidisciplinary design studio that helps organizations innovate through design. Our focus is Branding and Packaging Design but we enjoy undertaking all kinds of creative assignments that motivate us to push our limits. We have worked with the legendary Australian cricketer, Shane Watson, to create an unboxing packaging experience for his new line of cricket gear, designed a book of colors for Asian Paints, branded a law firm, created environmental graphics for commercial spaces, designed packaging for a luxury retail brand, designed a gold coin and helped startups with branding and go-to-market strategy.

Turtles have walked this planet for over 220 million years. These inquisitive creatures have been adaptive, persistent, steadfast, unwavering and ever-evolving. This young design studio is conceived with a vision to manifest these qualities through the work we do.

We don’t just design products and services, we design unique experiences.