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The Tatau Thing by igloo Transforms Dining Rituals into Visual Experiences

The Tatau Thing by igloo Transforms Dining Rituals into Visual Experiences

The Tatau Thing

Tatau is a Michelin-starred restaurant in Huesca, Spain, with the soul of a gastrobar and a bold commitment to personality, never shying away from the unconventional.

Its name connects directly to the charisma of Tonino and Arantxa and their tattoos: marks of a life journey that, like their dishes, tell a story. Every plate is a statement, and every detail in the space echoes that philosophy. With pin-up touches, a striking bar, and high tables, the venue invites diners to enjoy the show while watching the kitchen in full action—raw, real, and full of rhythm.

In a place where nothing is generic, the classic birthday cake had no place. That’s how The Tatau Thing was born: a 3D piece that replaces the traditional cake with an object full of character and attitude. Inspired by Thing from The Addams Family and reimagined through the restaurant’s unique visual universe (packed with references to ’90s fantasy films, Mexican skulls, Legos, skateboards, and tattoo culture) this sculpted hand becomes the centerpiece of a birthday ritual that’s unmistakably Tatau.

To complete the celebration, we designed a custom stationery set that extends the experience beyond the table: a “Polaroid” of the moment, the blown-out candle as a keepsake, and an illustrated card featuring the restaurant’s own iconography, all tucked into a golden envelope with a touch of magic.

A bold, memorable gesture from a place that celebrates authenticity, creativity, and storytelling in every detail.

CREDIT

  • Agency/Creative: igloo
  • Article Title: The Tatau Thing by igloo Transforms Dining Rituals into Visual Experiences
  • Organisation/Entity: Agency
  • Project Type: Product
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Huesca
  • Market Region: Europe
  • Project Deliverables: 3D Design, Art Direction, Creative Direction, Illustration, Packaging Design, Product Photography
  • Industry: Professional Services
  • Keywords: celebration object product stationery graphic design

  • Credits:
    Designer & Art Director: Paola Coiduras Piedrafita
    Creative Director: Eric Novo García
    3D Design: Ana Porta
    3D Printing: Shu Digital
    3D Printing: Tecmolde

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