Sheese, the award-winning dairy-free cheese brand from Bute Island Foods has been rebranded by The Space Creative, the brand’s first major refresh in its long history, in a bid to bring new consumers to the dairy-free cheese fixture.
The bold and playful new packaging, which will roll out across Sheese’s extensive range, reflects the versatility of each product, encouraging dairy-free seekers to use Sheese to create delicious dairy-free cheese dishes.
Made in a vegan creamery on the Isle of Bute, a small and beautiful island nestling off Scotland’s West Coast, Sheese is really going places. With a long list of awards and listings in the major multiples both in the UK and Europe, 2021 is set to be a big year for the brand with significant marketing support planned.
David Thomson, Creative Director at The Space Creative, says the new design celebrates both the versatility and performance of Sheese. ‘Dairy-free cheese traditionally has a poor reputation when it comes to product delivery, but Sheese has managed to crack the winning formula, with their products melting and bubbling as well as having a delicious taste, so it was important to communicate this within the design – as well as vastly improving shelf standout. We adopted a hand drawn style of illustration inspired by delicatessens, along with a range of bold colours to aid range navigation.
The result is a bold and playful look that injects some foodie fun in a growing category.
Mark Crichton, director at Bute Island Foods, says: “The Space came highly recommended and we have not been disappointed! They took the time to understand the Sheese brand, our history and future plans, and created a new design that we are delighted with. Throughout the process, communication has been excellent and the project went very smoothly. The designs have the right feel and shelf presence and most importantly, they have had a great response from buyers and consumers.”
The Space are also working with Sheese on their social media campaign and other communications channels.
- Agency/Creative: The Space Creative
- Article Title: The Space Creative Rebrands Dairy-Free Cheese Brand Sheese
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Brand Rejuvenation, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Rebranding, Tone of Voice
- Format: Pot, Pouch, Tray
- Substrate: Plastic