The Serum, a moisturizing day cream for face and eyes belonging to the brand Good Life by Gina, is rooted in a holistic and spiritual approach. Inspired by the natural elements and ancient Greek philosophy, this product embodies the emergence of light from seeds, flowers, roots, fruits, and the energy of the earth. It incorporates innovative ingredients such as Matrikes-Peptides and Niosome technology, along with hyaluronic acids and antioxidants derived from grapeseed and pomegranate. These elements work together to support natural collagen production, resulting in smoother, firmer, and more youthful-looking skin. With an outstanding 99.69% natural content, The Serum’s logo features the symbol “Θ,” an alchemical representation of salt, symbolizing the purification process that the human body can undergo.
The logo radiates a captivating circle of light, drawing inspiration from the product’s own hues and the vitality of the sun. It symbolizes the harmonious coexistence of nature and science, bringing together the healing powers of holistic practices and scientific advancements.
The visual representation of The Serum packaging resembles a golden disc, reminiscent of the sun’s radiant energy that embraces you every morning. It is reminiscent of the invigorating essence of the day and all positive vibrations. The purity of the ingredients used in The Serum is reflected in its design, symbolizing the purity of the soul. The golden sun illuminates the box, emphasizing the holistic approach to beauty that Good Life by Gina embodies.
Furthermore, upon opening the box, an intriguing detail reveals itself—the number 12:12. This angel number holds significant spiritual meaning, representing a powerful sign from the universe. It signifies that one should trust in their angels’ guidance and the intuitive messages they receive. The presence of the number 12 indicates that exciting and positive changes are on the horizon. Additionally, 12:12 is also associated with the middle of the day, making it particularly meaningful for a day cream that rejuvenates and nourishes the skin.
CREDIT
- Agency/Creative: A.S. Strategy Branding & Communication
- Article Title: The Serum Branding and Packaging Design for Good Life by Gina
- Organisation/Entity: Agency
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Kifissia / Athens
- Market Region: Europe
- Project Deliverables: Product Design
- Industry: Beauty/Cosmetics
- Keywords: Product Design, Beauty and Personal Care
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Credits:
Design Agency: A.S. Strategy Branding & Communication