The Scope
Design with an impact for the Kinder Business Dispatch.

Overview
The Scope is a business magazine focused on community, sustainability, and business social responsibility. The magazine’s tagline “The Kinder Business Dispatch” tells the story behind the concept.

My goal was to create an elegantly minimalist brand and editorial design that speaks to the target group consisting mainly of younger entrepreneurs and corporate employees.

The proposed magazine’s design system is a play on the graphic language of corporate presentations and reports mixed with a delicate color palette that underscores the focus on social and environmental issues. Bold typography, lines, and the oval motif are used in an editorial system to emphasize copywriting and create layouts with a real impact.

Solution
The new nameplate is a simple wordmark (set in Canopee) that reads contemporary with a sensibility for editorial design. The combination of condensed uppercase letters with large-rounded O & C gives the wordmark a strong rhythm and a classy feel of elegant vintage signs.

Le Monde Livre and Magiel feature as the headline typeface with Adobe Caslon Pro used for body copy. The sans-serif Marfa is used as a complementary typeface, mainly for captions and infographics. The intriguing dialogue between the vibrant type, pastels backgrounds, and muted images adds depth to the spreads. Different color backgrounds are used to signpost each issue of the magazine, and the masthead color on the cover changes according to the topic. The imagery of each cover highlights how the smallest choices and actions can have an immense impact on the world.

Interior spreads of the magazine make use of conceptual imagery and infographics to provide support for the article content and create visual interest. Body copy is set using a flexible, 12 column grid, with plenty of pull quotes and white space to break up the long form content.