Art connects physical, social, and emotional elements to create a sense of belonging to one’s identity and heritage while providing experiences that individuals can delight.
The Royal Institute works to represent the culture of the Kingdom of Saudi Arabia by narrating the artistic history and stories of traditional artworks and telling the stories of the artists, in addition to preserving the originality of these arts and encouraging those interested in them to learn, master and develop them.
This direction is focused on the impact of culture resulting from the different connections people make with culture & traditional arts. It is the mental & emotional bond people draw with their own culture that gives them uniqueness & excellence.
Whenever we see a painting or listen to a folk poem or try a regional cuisine, for example, we associate & create bonds with whatever we interact with in the form of enticing more creativity, consuming more arts, learning new skills, etc. This is the impact of the bond, which consolidates cultural values to write a better story on the Kingdom for people living now & generations to come. Those bonds become genetic & part of the Saudi, unifying character.
The Arabic calligraphy came to reflect the rising civilization in the Arabia Peninsula, which was the cradle of the written text arts. The written language was the vessel that contained the publications & letters used to run the expanding Arab State and Arabize Its administration offices.
The logo’s central idea revolves around embracing various Arabic calligraphy styles, including Riqa’a & Madani, which reflect our Arabic identity.
- Agency/Creative: Milk Network
- Article Title: The Royal Institute of Traditional Arts
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Jeddah
- Market Region: Middle East
- Project Deliverables: Brand Design, Logo Design
- Industry: Education
- Keywords: Identity, Logo, Typography, Lettering, Royal, Institute, Graphic Design
Director of Branding: Fadel Shaath
Design Director: Alaa Tameem
Visual Identity Specialist: Mohammad Hassaan
Graphic Designer: Abdullah Kafi
Animator: George Adel