The Lord of the Bees. The Producer. The Producer is a new Greek Honey that is produced by a young and honest beekeeper who follows traditional and sustainable methods at all phases of the production process.
Top quality, unparallel tastes, aromas of the Greek earth and purity are the main characteristics of the product line that is consistent of 6 different types.
The producer, Kostas Papanikolaou, aims at promoting the authenticity of the category, the pureness guaranteed by the low volume production as well as his own philosophy regarding the values included in doing ethical and sustainable business.
The product addresses to the Greek and international markets and to people that choose honey as a natural sweetener and nutritional food, with a core target group of health- conscious consumers, people that seek for exceptional and handmade original products.
The producer’s philosophy, that reflects his commitment to maintaining and securing the production of pure, natural honey through a most traditional processing, is what triggered our creative approach. By monitoring a limited quantity of totally handmade honey, the producer delivers a unique, super healthy product of high nutritional values, and exceptional taste and aroma.
Therefore, his own profession gives the brand its name while he himself becomes the star of the storytelling. He is the only one to properly communicate the rationale behind his operational concept. For he is the Producer. The Lord of the Bees.
His face comes to life through a simple drawing, like with a pencil on a white piece of paper and with an almost childish lettering. The same simplicity applies to the drawing of the natural ingredients that give different colors and aromas to the 6 variations of the product.
The minimal design of the packaging, with the mixed typography and the black & white printing, concludes the branding concept of this limited production of pure, natural, authentic, high value Greek honey.
The brand was welcomed with enthusiasm by the audience and gain exceptional reviews for its positioning.
- Agency/Creative: The Brandhouse
- Article Title: The Producer Greek Honey Branding and Packaging Design by The BrandHouse
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Tone of Voice
- Format: Jar
- Substrate: Glass Jar