The Module brand identity was built around creative programming, capable of generating dynamic animations and images, which we use to represent the progression of individual and transformative creative solutions. Individual columns and lines of movement and colors are stacked to form a shared collective vision. The primary color palette is blue and brown, with the addition of white to create contrast, an infinite spectrum of possibilities is created, with dynamic movement showing adaptable and creative nature.
All this added to a simple and robust layout system that not only allows a structured and rational presentation of the content, but also allows countless ways to see the creative world. All brand elements are linked by a modular grid system that allows the placement of brand images, texts and assets. The use of vertical grid lines by the broader graphic language creates a robust layout system for structured and rational presentation of content and dynamic typographic composition. The colors and typography reference the elegant and timeless look of modernist design to convey a sense of confidence. This modular, simple and flexible graphic system easily adapts to communication needs, whether digital or printed. Updating the brand identity ensures continuity between the pieces and a recognizable visual signature.
The brand strategy focuses on presenting the visual identity as smart, optimistic and confident. These, along with a modular and straightforward editorial, set the stage for a bold and eye-catching logo that complements the visual system. Overall, the brand aims to pave the way for creativity with a contemporary approach.
- Agency/Creative: Estúdio Kuumba
- Article Title: The Module Brand Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Minas Gerais
- Market Region: South America
- Project Deliverables: Art Direction, Brand Design, Brand Identity
- Industry: Technology
- Keywords: Brand identity
Brand Designer: David Silva