In central Puglia, between the sea and the foothills lie the Olive groves of Corato, where the Bucci family have been harvesting and producing high–quality, Extra Virgin Olive Oil for generations. Now, the family mantle has been passed to Alessandro, who’s added the region’s unique style of ceramics to the family’s collection of imports from Italy’s heel, to the breadth of the UK.

Provenance plays a huge part in Italian culture, with families often having their own coat of arms. This led us to develop a modern crest rooted in the Pugliese heritage, with the Bucci family at its heart. Everything from typographic inspiration found in an old prayer book, to the paint splashes unique to their ceramics was considered, and implemented into, the visual direction.

Throughout the identity and packaging, we wanted to make customers feel like they’re part of the extended Bucci family, using label tags and social media posts to tell the stories of parents, grandparents, and siblings that all contributed to the rich history of the brand.

“It was so important to us that our brand was authentic, reflecting the region our products originate from. The Modern Worlds’ meticulous research, respect for provenance, and collaborative process meant that we went on a journey together, resulting in a brand that our family is proud to represent.” Alessandro Bucci, Owner, Bucci’s

“Developing a brand that represents a family steeped in heritage carried with it a level of responsibility we didn’t take lightly. For us, it meant taking a step back and giving the rich family history room to breathe, creating opportunities for the brand to flex and tell its story across both physical and digital channels.” Matt Lewis, Creative Director