Cocoon Prague – Staropramen Local Storytelling Cans

“We love to go above and beyond for our clients, especially when they’ve been with us for so long. Local Staropramen in Czech Republic wanted to celebrate their redesign by pointing to the brand and brewery’s specific points of pride. Each trait that makes Staropramen unique fits into the wider story of their success. Our goal was to create a set of special edition cans to announce a contemporary redesign. We became storytellers for Staropramen’s proud Czech beers and brewing traditions by creating a graphical style for 14 different can designs, all of which can be seen on Nealko, Smíchov, Jedenáctka and Ležák. The typographical features describe the ingredients and precise brewing methods of each beer.These stories are not found in any books. They exist within the people and products behind Staropramen’s name. However, you can discover these stories for yourself on the back of 14 cans. All showcase a distinctive graphical style that quickly became a part of Staropramen’s identity, despite this result being unplanned during the creative process.The special edition Staropramen cans give the public something new and different to enjoy. Each can design features Staropramen’s quality taste profiles and ingredients while highlighting the brand’s values in a modern way. Beer has been part of Czech lives and traditions for centuries, and we chose to honor their stories in Staropramen’s identity.”