Melody of Yok Don proudly specializes in organizing unique experiential tours in Yok Don National Park, the largest nature reserve in Vietnam, renowned for its tropical climate and diverse ecosystem. Yok Don captivates visitors with its pristine, tranquil beauty, especially the breathtaking red-leaf forests that adorn the landscape during summer and autumn. It is the perfect destination to escape the hustle and bustle of daily life, immersing oneself in the vast, fresh, and colorful embrace of nature.
The brand aims to provide travelers with authentic adventure experiences, where they not only challenge their endurance and physical strength but also discover their limits through journeys deeply connected to the wild beauty of nature. Each trip offered by Melody of Yok Don is carefully crafted to allow visitors to fully appreciate the unspoiled and majestic charm of Yok Don – a place where humanity and nature coexist harmoniously.
The brand offers a wide range of outdoor activities, including Trekking through ancient forests, Hiking along challenging trails, Rafting on mighty rivers, Cycling through picturesque paths, and Camping under starlit skies. These experiences not only bring visitors closer to nature but also guide them through a spectrum of emotions – from excitement and exhilaration to peace and serenity. Melody of Yok Don aspires to be a trusted companion for travelers, helping them create unforgettable memories at the heart of Vietnam’s natural wonders.
The story of the brand revolves around creating a space rich in diverse experiences, where travelers can participate in thrilling adventure tours designed to push their adrenaline to the limit with the message “Push Your Adrenaline.” Adrenaline symbolizes excitement and stimulation, and at Melody of Yok Don, the brand is committed to maximizing that exhilaration, delivering moments that elevate the heart rate beyond its normal rhythm.
The design system of Melody of Yok Don is intricately connected to the distinctive terrain of Yok Don National Park, celebrating its unique beauty and ensuring an unforgettable journey of discovery and adventure.
CREDIT
- Agency/Creative: Phạm Vỹ
- Article Title: The Melody Camping Services Branding at Yok Don National Park by Phạm Vỹ
- Organisation/Entity: Freelance
- Project Type: Service
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: TP. Hồ Chí Minh
- Market Region: Asia
- Project Deliverables: 2D Design, Brand Identity, Brand Strategy, Branding, Concept Art, Illustration
- Industry: Hospitality
- Keywords: The Melody Camp, Viet Nam, Brand Identity
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Credits:
Brand Designer: Phạm Vỹ