The Identity of a New Dimension: Fabula Branding for Teleport VR

The Identity of a New Dimension: Fabula Branding for Teleport VR

Fabula Branding – Teleport VR

Teleport VR is the biggest virtual entertainment park in Europe that opened in Minsk in the end of 2018. This unique site targets a wide audience looking for new formats of relaxation. Fabula Branding developed the identity to support the name of the project.The lettering features trendy modifications. “Reduced” shapes let the viewer use their imagination to fill in the gaps, “controlling their reality” in a way. This idea is in line with the whole concept of the project. To add to this futuristic effect, the logo was stylized as an anaglyphic image.The identity often plays a part in the brand space (a virtual entertainment park). Therefore it was important to take into account different uses of the logo and keep it readable even on complex backgrounds. The logo book developed by us will help the customer brand various media while adhering to the same style.