Introduction

QBIC Security Services, a leading provider of private security solutions in Egypt, partnered with our design agency to develop a comprehensive brand identity that reflects their position as a trusted and reliable security partner. This project description details the collaborative process undertaken to create a distinct visual identity that leverages the established reputation of the parent company, QBIC Group, while carving a unique path for QBIC Security Services.

Understanding the Client and Market

Extensive discussions were held with QBIC executives to understand their vision, mission, and core values. We delved into the competitive landscape of security services in Egypt, identifying key players and their brand strategies. This research phase provided valuable insights into:

QBIC’s Brand Aspirations: QBIC Security Services aspires to be the premier choice for security solutions in Egypt. They aim to achieve this by offering exceptional service, cutting-edge technology, and a highly trained workforce, exceeding expectations and fostering a sense of security for their clients.

Target Audience: The target audience encompasses a broad spectrum. It includes businesses of all sizes, from small startups to established corporations, seeking solutions for their offices, facilities, and operations. Government institutions with diverse security needs are also a key target, along with individuals seeking protection for their homes and personal assets.

Competitive Landscape: The Egyptian security services market is diverse, with players ranging from established international firms with a global reputation to local providers. Some competitors primarily focus on traditional security methods, such as manned guarding and access control, while others highlight technology-driven solutions like video surveillance and cyber security. Understanding these existing brand strategies enabled us to develop a unique positioning for QBIC Security Services.