The Evolution of Atelier Voyage
What is it that remains from traveling? It is the unforgettable moments you will experience. Moments that are remembered with joy. Moments that last a lifetime. The team of travel designers at Atelier Voyage creates these individual travel experiences, opening the door to lasting memories and emotions.
Together with Atelier Voyage, Studio Pona developed the new communicative narrativ and transformed it into the extended visual appearance of the brand. The established features of the Atelier Voyage brand remained deliberately unchanged. New design principles were added to deal with typography and imagery, brand icons as stylistic elements that clarify the new statement, the tonality and the handwriting that softens the aesthetically sophisticated appearance.
On the responsive website, customers can find out about Atelier Voyage’s offer, book directly on the exclusive Virtuoso partner site, or have their individual travel tailored in personal discussions with travel designers.
In the production of the business equipment, the focus was on manufacturing quality and paper selection. The high-quality business cards in the classic letterpress process characterize the haptic brand impression in our increasingly digital world. The digital components and the physical presence complement each other to create a new haptic-visual overall impression of the Atelier Voyage brand.
- Design Agency: Studio Pona
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: The Evolution of Atelier Voyage
- Brand / Project Name: Atelier Voyage Branding
- External Design Credits: Creative Director: Michael Frick
- Production Credits: Portraits by Sittig Fahr-Becker, Printing by Druck Ring (Munich, Germany), Brandcraft (Munich, Germany), Website Programming 84ghz (Munich, Germany)
- Strategic Deliverables: Brand Strategy, Tone of Voice
- Design Deliverables: Brand Identity, Brand Refinement, Graphic Design, Brand Digital Design, Rebranding
- Service Brand Application: Apparel, Email/Newsletter, Merchandising, POS Display, Presentation, Print Promotion, Print Stationery, Signage, Social Media, Website
- Location: Germany
- Market Country: Germany
- Market Region: Global
- Project Keywords: Atelier Voyage, Exclusive Travelling, Brand Evolution
- Industry Category: Transport