Created around Cornwall’s 4,000-year-old heritage of tin mining, getting its name from the precious metal extracted from deep within the granite rock that makes up the iconic Cornish landscape where tin mining took place. Inspired by the Cornish tin miners’ Methodist roots, Ore is a distilled non-alcoholic spirit created to reflect and celebrate the unique heritage of the Cornish miners and the ancient industry that shaped Cornwall. Embedding elements of the Cornish landscape into all brand assets, taking inspiration from the coarse granite landscape where tin is found. Embedding a unique textured effect to the bottle to reflect the spirit of Cornwall simply from touch, making it a memorable and interactive experience.
CREDIT
- Agency/Creative: Thomas Hardwick Design
- Article Title: Student Concept for Distilled Non-Alcoholic Cornish Spirit Ore
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Experience, Brand Strategy, Branding, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Keywords: WBDS Student Design Awards 2020/21
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
