Client: The Dairy Company is a subsidiary brand of a decade old organic farming company based in a quaint town in West Bengal, India. The founder approached us with his vision to revolutionize the dairy industry by offering new age consumers a truly exceptional experience that is rooted in tradition, sustainability, and transparency. The idea was to create a lasting legacy of wholesome, delicious, and quality dairy products in India.

Goal: The ultimate challenge was to achieve a premium visual system while keeping intact the brand’s organic roots. In the initial days, The Dairy Company was simply an idea, no tangible or visual existence as such. The goal was to build a modern & minimal brand, which would attract the younger audience to the goodness of the traditional superfoods. The brand’s cautious production process was something that had to be taken into account as well.

Solution: Collaborating with the client via multiple strategy sessions, we built a strong foundation for the brand. After identifying the pre requisite brand strategy, we moved to the creative direction. The focal point of the brand was the logomark, symbolizing the brand’s focus on cautious in hour production. We chose a color palette that would complement the organic nature of the product & the purity associated with it. The print design was supposed to remain minimal while communicating the relevant information effectively. We designed custom icons and some illustrations as well. Finally, we wrapped up the project with visuals and guidelines. This resulted in an identity that clearly held the conscious, sustainable & modern approach of the brand.