The concept design for the packaging of “Le Petit Chaperon rouge” chocolates is based on the idea of creating a premium and attractive design for a range of chocolate bars: dark chocolate, white chocolate, and milk chocolate.

The main goal of the project was to develop packaging with the image of Little Red Riding Hood. As a result, several illustrations depicting the journey of Little Red Riding Hood were created. The illustrations are made in a minimalistic style using the simplest geometric elements. Smooth lines and simple shapes combined with the brand’s pastel colors give the packaging a particularly delicate look.
The background color of the package varies depending on taste. Dark chocolate symbolizes night, white chocolate symbolizes sunset, and milk chocolate symbolizes day. In addition, the storyline on the packaging also varies depending on taste.Chocolate “Le Petit Chaperon rouge” invites you to embark on an exciting magical adventure hidden among the secrets of the mountain peaks. This chocolate is designed to demonstrate all the tenderness and sophistication that it has to offer.

The design is based on a series of illustrations featuring a little red riding hood journeying through the mountains. The mountains are depicted in a way that resembles a woman’s body, emphasizing the tenderness and pleasure derived from each bite of “Le Petit Chaperon rouge” .

As a result, the packaging design for the “Le Petit Chaperon rouge” brand has become restrained, attractive and emphasizing the premium quality of the product. This will allow the brand to stand out in the market and attract the attention of the audience.