Brand identity and roast packaging design system for The Coffee Cart, a mobile espresso catering company in San Diego. The mission of the brand is to facilitate community through conversation and shared experience with amazing coffee.
The central logo mark features a snow monkeyenjoying an espresso – inspired by interdependentcommunities of Japanese macaques, who spendtheir time chilling in hot springs with friends. Additional branding elements incorporate themes of energy healing, sacred geometry, and touches of eastern mysticism.
- Agency/Creative: Truant Studio
- Article Title: The Coffee Cart Brand and Packaging Design by Truant Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design
- Format: Pouch
- Substrate: Pulp Paper