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The Busker Single Pot Still: Redefining Authentic Irish Whiskey

The Busker Single Pot Still: Redefining Authentic Irish Whiskey

The Royal Oak Distillery is an internationally renowned distillery, housed within a historic estate dating back to the 18th century and located at Holloden House, in County Carlow, in Ireland’s Ancient East region.
The Busker represents the most original and distinctive expression of true Irish Whiskey, merging the oldest traditions with the most modern and innovative distillation and aging techniques.

The Royal Oak Distillery’s Single Pot Still Irish Whiskey “The Busker” is distilled from malted barley, processed in copper pot stills, and matured in former Bourbon and Sherry casks. It boasts an intense amber color, with a rich and complex bouquet; each sip reveals its authentically spicy and vanilla character, warm and full-bodied, with a long-lasting finish.

The design study of the new bottle of the Small Batch – Single Pot Still line has the aim of emphasizing the origin and strength of the Brand: the design with large shoulders, the precious embossed glass and the innovative design of the label on a craft paper, tell the heritage, temperament and decidedly authentic character of the product in a distinctive way.
All the finishing elements of the label add elegant details and finishes with unique effects, for a product intended for whiskey lovers, a segment that is both growing and becoming increasingly discerning.
The new bottle of The Busker first captures the gaze: it is savored with the eyes and lends itself to being the star of a dedicated images gallery to glorify The Busker on wooden barrels and are designed to convey the authentic mood of the distillery that exports its products all over the world, through digital and social media communication channels.
The Busker Single Malt won the Gold Medal and “Category Winner” in the “Single Malt No Age Statement” category at the 2024 World Whiskies Awards.
With regards to the other offerings in the product range, The Busker was also awarded as such:
– The Busker Small Batch – Silver Medal
– The Busker Triple Cask Triple Smooth – Silver Medal
The World Whiskies Awards are the global awards selecting the very best in all the international recognised styles, which award and promote the world’s best whiskies.

CREDIT

  • Agency/Creative: Artefice Group
  • Article Title: The Busker Single Pot Still: Redefining Authentic Irish Whiskey
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Milano
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: #productdesign #‍‍‍‍‍‍‍‍‍‍‍‍‍‍packdesign‍ #packaging

  • Credits:
    Managing Partner: Luca Cavallini

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