In a family business the people involved need to wear many hats. Between cattle breeding, pasture management, a focus on sustainability and the environment, grape-growing and directing the winemaking programme, Ryan Gibbs is the driving force behind Aylesbury Estate, Western Australia.
Located in the Ferguson Valley within the Geographe wine region, their property is home to a 200 strong Angus beef breeding herd, complimented with vineyard plantings of Cabernet Sauvignon, Sauvignon Blanc and Merlot.
The Aylesbury Estate story is steeped in history, named after the English town from which the Gibbs family hailed. James Dagley Gibbs originated from Aylesbury, Buckinghamshire and migrated to the Australian colony, Western Australia in 1844. James’ son Samuel was a pioneer in the Ferguson Valley – part of what is now the Geographe wine region. This pristine environment is incredibly well suited to the production of high-quality grapes, which in turn helps them to create beautifully complex and balanced wines.
QO5 is a middle range in the Aylesbury Estate portfolio. It sits between the Pater Seriers and Waterfall Gully ranges.
Their pioneering forefathers emigrated from England to the Ferguson Valley over
140 years ago. At that time they were issued with a ‘brand’ to earmark and identify their livestock. The family’s brand ‘QO5’ became their unique symbol of family heritage and quality. It also has become a talisman of the insight and foresight in cultivating their deep knowledge of the land into the crafting of wine, from the ground up.
- Agency/Creative: Harcus Design
- Article Title: The Aylesbury Estate QO5 Wine Range Created by Harcus Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Sydney
- Market Region: Oceania
- Project Deliverables: Advertising Photography, Beauty Photography, Brand Creation, Brand Design, Brand Mark, Brand Tone of Voice, Branding, Craft, Graphic Design, Logo Design, Packaging Design, Writing
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: harcusdesign, harcus, aylesbury estate, aylesbury wine, QO5, Q05, wine label, label design, australian wine, australian design, packaging design
Designer: Annette Harcus
Photographer: Stephen Clarke