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Thank you Sustainable Packaging Design by Backbone Branding

Thank you  Sustainable Packaging Design by Backbone Branding

The next package of everyday goods we purchase will remain in nature much longer than the time we take to consume it; even longer than our own lives! This is terrifying.

If we care for the future generations, and desire to see the condition of our planet improve, we should start with small steps.

Let us start where we can by being thankful and so protect nature as she gives life and nourishment.

The main goal of this project was to add conscious consumption to our daily habits by replacing everyday plastic packaging with reusable packaging. We know that reusing containers and packaging is a crucial step to ending plastic pollution.

By replacing everyday plastic packaging and creating new habits, we are playing our part in making regenerative consumption accessible to all consumers. These are first steps towards healing our world.

We offer a sustainable shopping experience with our simple and eloquent design, drawing shoppers to take their first step to a world of difference. Buyers receive not only eco-packaging with stickers to use on their glass jars, but also instructions helpful to continuing a sustainable lifestyle.

We designed simple and eloquent packaging to stand out on the shelf among the displays of bright competitors overloaded with design elements. Using a minimalistic style, we purposed to recall the simple truth that less is more, in any field

The primary packaging is made of brown craft paper that is considered a sustainable material due to a more eco-friendly production process. Craft paper is not often bleached extensively, which would decrease the paper’s strength. In turn, less bleaching means less chemicals required throughout production.

The bag is sewn closed. No glue is used.

The “Thank You” on the jars will in turn be a daily reminder from nature to: Reduce. Reuse. Recycle.

CREDIT

  • Agency/Creative: Backbone Branding
  • Article Title: Thank you Sustainable Packaging Design by Backbone Branding
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Armenia
  • Agency/Creative City: Yerevan
  • Project Deliverables: Packaging Design
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2022/23

  • Credits:
    Brand Strategist: Lusie Grigoryan
    Creative Director: Stepan Azaryan
    Designer: Mane Budaghyan
    Video: Sakah Zarbabyan
    Photos by : Backbone Branding, Hayk Manvelyan

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