Marketing situation: The market for cleaning products is very competitive with many existing brands. The “Terrapist” brand is created to be a happy solution for every kind of cleaning. The product ranges cover hand cleaning, mask cleaning, glasses
cleaning, dishwashing, etc.

The target consumer: The young housewife looking for cleaning product

The design: To communicate through our packaging design the happy feeling and cleaning with smile.

The design shall be simple and has familiar look. Consequently we create the bottle inspired from a foam drop shape to reflect its softness, cleanliness, and fluffiness. In addition the bottle front area is embossed to illustrate magic helping hands in cleaning. The simple graphic lines are selected to convey message of ease and happiness for different cleaning types as if having a “Terrapist” cleaning assistant.

The result: We starts the sales by launching into the restaurants where the “Terrapist” bottles are placed in restrooms. We fortunately found a very good feedback result. Its bottle shape is very attractive to most customers because of its unique appearance and lovely design. Next we enter into the modern trade channels
which receive more than expected response. Most customers buy this “Terrapist” bottles to replace their old ones because they feel that its loveliness can enhance the ambience pleasure.