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Terminal G Brand Creation and Event Launch Campaign

Terminal G Brand Creation and Event Launch Campaign

Three-generation-old Beirut carpet maker returns to Dubai Design Week with groundbreaking presentations, revealing collaborations by local and international design stars.
Avant-garde expression and pushing creative boundaries have become part and parcel of Lebanese carpet maker Iwan Maktabi’s defining character. For decades, the company has merged oriental carpet design with contemporary carpets, made by collaborating with up-and-coming or established artists, designers, and architects.
Today, for the first time, Iwan Maktabi is launching “Terminal G” (“G” standing for “Gulf”), a show revealing the carpet maker’s first collection of specially made carpets and woven arts designed by creatives in the Gulf.
Bold, colorful, and modern, the use of flashy neon green gives character and a strong personality to the identity while hinting at the color of the marshaller’s jacket. The logo comes as a modern mix between Arabic and Latin, the East and the West, bringing cultures closer together.
The branding and naming of this event were inspired by the constant travel that connects countries and people in the Arabian Gulf, focusing on the airport’s language and iconography, inviting people to travel through time and space with each artist’s work. From typical Arab traveling rituals, local topography, the relationship of a city and its dwellers, nostalgia, tradition, and much more, “Terminal G’s” journey continues its path of catching regional and international media attention.

CREDIT

  • Agency/Creative: Joefish
  • Article Title: Terminal G Brand Creation and Event Launch Campaign
  • Organisation/Entity: Agency
  • Project Type: Campaign
  • Project Status: Published
  • Agency/Creative Country: Lebanon
  • Agency/Creative City: Beirut
  • Market Region: Middle East
  • Project Deliverables: Advertising, Advertising Photography, Art Direction, Branding, Creative Direction, Editing, Environmental Graphics, Exhibition Design, Film, Graphic Design, Logo Design
  • Industry: Retail
  • Keywords: Luxury Carpets, Iwan Maktabi, Terminal G

  • Credits:
    Founder / CCO: Rami Traboulsi
    Creative Director: Maya Toutoungi

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