Exhibition “Telling Stories. Big Data” was held in the HSE Art Gallery in Moscow. The exhibition was devoted to the attitude of artists to modern ways of using, processing and visually representing information flows. Big data analysis methods, which are actively developing in all spheres of human activity, even penetrate into the areas of poetic description of the world, one of which is modern art. Visual and auditory research in the field of big data is carried out not only by scientists, but also by artists, photographers, and designers.

The visual identity is based on the image of data arrays which are endlessly intertwining and colliding with each other in the digital space, as every year there is an increasingly extended and diverse information trail of humanity. As the exhibition is focused on the artist’s relationship with modern processes of using, analyzing and visualizing information flows, works by various artists, devoted to reflections on the role of big data in the modern world, are integrated into the identity system.

Rectangular elements refer to digital images of the screen, working windows on the computer and to units of information in general. The identity also contains images of numbers and streams in the form of rays, symbolizing the binary system and the distribution of data over the Internet, respectively. The color palette consists of shades that refer to the RGB color system. The use of 3D graphics allows us to feel the volume and scale of modern big data.