Developed to mark A Decade of Dublin Distilling, the Teeling Whiskey Distillery Birthday Batch branding celebrates both a milestone for the distillery and the wider revival of Irish whiskey in Dublin. Our long-standing collaboration with the Teeling family spans the past decade and beyond, making it fitting to partner on a release that commemorates this landmark moment in the distillery’s journey.
Located in Dublin’s Liberties, the historic heart of Irish whiskey production during the city’s first great boom, Teeling sits within what was once known as the Golden Triangle of distilling. This deep-rooted sense of place provides cultural and historical context for a release that both honours the past and speaks confidently to Dublin’s contemporary whiskey renaissance.
At the heart of the identity is a bespoke illustrated marque combining the Teeling Phoenix with the three castles from Dublin’s civic crest, unified by a flowing ribbon device. This symbol interlinks distillery and city, creating a mark that is distinctly Teeling and unmistakably Dublin. The colour system draws from Dublin’s heritage palette, layered with Teeling’s established Distilled in Dublin blues to deliver richness, depth and continuity across the brand world.
The bottle elevates the celebration through premium detailing, featuring an engraved, gold-infilled Teeling logo, updated specifically to mark the Decade of Dublin Distilling and flanked by 2015 and 2025. A metallic marque base label and matching neck strap complete the presentation, reinforcing craftsmanship, provenance and permanence, a modern tribute to Dublin’s whiskey past and its contemporary revival.






CREDIT
- Agency/Creative: Brand Hatch Creative
- Article Title: Teeling Whiskey Distillery Birthday Batch – A Decade of Dublin Distilling by Brand Hatch Creative
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ireland
- Agency/Creative City: Florida
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Mark, Branding, Illustration
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Branding, Irish Whiskey, Dublin
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Credits:
CGI Renders: Tricycle Studio









