Student conceptual design project presented by Leyla Zeynalova. The idea was based on the geographical coordinates of different countries. Since travelers use coordinates in their travels. The name tea Tentura comes from the Earth’s coordinate: 013 in Tentura, seven in a spiral, to the left of the Big Dipper. I also use the earth coordinates in the corporate style: degrees, minutes, seconds: 64°25’12.07″S,100°10’15.24″Z.

I made a series of different posters with information, on which you can see the country and coordinates and how the tea will be in their language: Azerbaijan, Georgia, Russia, Holland, Vietnam, Greece, Uzbekistan, Italy, Albania, England…… Also made packaging for tea, on the box you can see the country of origin, the coordinates and the name of the tea in this country. For the tea room, I made a corporate identity: various cups for tea, on them you can see the name of the tea room TEN’TU’RA”013° and the coordinates of the earth 64°25’12.07″ 100°10’15.24.
I came up with a style of a cup holder so that customers can take drinks with them, bags for customers so that they can take drinks with them and various goods, and also a business card with data was invented for customers
A uniform for tea shop workers was also invented.
The design of the entrance door to the tea house with opening hours and in the sign, you can see the elements from the coordinates: opening hours and in words.

Special thanks are to the Russian Higher School of Economics (HSE), the project curator Oksana Paley – the head of the Master’s program Art direction.