The Strangest Mix, a brand of original premium premixed cocktails, was looking for a bottle label design that would set it apart from the rest and help it to stand out in a burgeoning market. By deconstructing the nineteenth century illustrations by botanist Charles Dessalines d’Orbigny, we created two bizarre creatures and placed them in an extraordinary setting combining elements of Ancient Egypt, Arabic structures and Nordic landscapes. The scene is rounded off by a complex typographical creation that allows “The Strangest Mix” to really stand out on the label. The brand is even more gloriously enhanced thanks to a powerful colour mix in which shades of orange and blue vividly complement each other.
CREDIT
- Agency/Creative: Tea for two
- Article Title: Tea for Two Designs a Label Concept for The Strangest Mix Cocktails
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Experience, Branding, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
