• Project

  • Region

  • Industry

Tea for Millions, New Design for Major Japanese E-Tailer Askul

Tea for Millions, New Design for Major Japanese E-Tailer Askul

If you need office supplies in Japan, you turn to Askul. As a matter of fact, if you need anything in Japan, you turn to Askul.

Founded in 1963, the commerce giant now sells more than 40,000 products through its website and catalogue. From paper and pens to chairs and tea – all delivered anywhere in Japan within 24 hours.

For a new Ceylon tea product, we tapped into Askul’s incredible sense of design to develop an appealing packaging design based on a simple yet intriguing illustration style. Something that takes their private label to the next level and fits in at the office, at home or in your hotel room.

The classic and popular black Ceylon tea is ready to be ordered and enjoyed as you read this.

CREDIT

  • Agency/Creative: Everland
  • Article Title: Tea for Millions, New Design for Major Japanese E-Tailer Askul
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Denmark
  • Market Region: Asia
  • Project Deliverables: Brand World, Packaging Design
  • Format: Box
  • Substrate: Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
32
Good
Vote
8
Bad
Vote
3
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
24
Good
Vote
7
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
25
Good
Vote
9
Bad
Vote
0