Chay is a tea collection with a unique and surprising angle, in addition to offering a variety of flavors (orange, lemon and grapefruit) that have very favorable effects for health. For the packaging we worked with the combination of quite saturated colors, irregular and geometric shapes and a series of graphic elements that allow us to represent the central content of the tea, and give that striking and innovative touch to the packaging design.

The main objective of tea “Chay” is to enter the market with an innovative and attractive design in the world of hot drinks, for the project it was taken as the main point to break with the monotony and equality that we see daily in tea packaging, that is why we sought to find a more striking solution to attract more customers and that they feel identified with the brand, since apart from offering an excellent quality of flavor and aroma, it also offers a unique design, full of colors and incredible illustrations.

A contemporary and colorful style was determined, because it helps to show the values that the brand wanted to transmit, that’s why each tea box has its respective representation of the content.

We see that a slice of the flavor shown on the box appears so that customers can more easily identify the content, even seeing it from a far distance.The whole project was carried out based on the competition that was analyzed, in order to achieve the differentiation of the big brands that dominate the market, in addition to entering with a renewed product and with a different style to those already established.