Bao Quoc.,JSC – A brand that brings consumers quality food products, with the position of building Vietnamese agricultural products into a national brand as well as researching and applying clean Vietnamese agricultural products to create quality products to bring to consumers, while spreading core values, national pride, bringing clean Vietnamese agricultural products to the international level.

Tasmie Vitamin Jelly is one of the food product lines of Bao Quoc.,JSC, with the product development criteria: Standard quality, natural flavor, rich in vitamins and nutrients to help consumers feel secure when using the product. Regarding the brand idea, Tasmie with the meaning of “Taste me” means showing attractiveness, deliciousness, this is the reason we use the image of a smiling mouth on the brand logo. The youthful, modern design style, enjoying the product with a joyful, happy spirit is also the message that Tasmie Vitamin Jelly wants to spread to dear customers.

Tasmie Vitamin Jelly Packaging Design Idea

Inspired by the cheerful forest full of fruits, this is the wonderful raw material area, providing fresh, juicy fruits, the main ingredient to create Tasmie Vitamin Jelly products.
Using a modern, funny, and cheerful illustration style to express the spirit of the product. The overall picture is a vivid picture with bright, prominent colors, the green space gives us a fresh feeling. The interesting point in the concept is that the main flavors are stylized into mischievous, funny animals, very suitable for the target segment that the product is aimed at.

In this project, Lucky Brand Agency, as a creative consultant, designed the brand logo, product illustration, and packaging design.