Dux is a crackers brand from Colombia. Their target is young college students who need to calm their hunger with something delicious, but for them, crackers are perceived as boring. Since Dux´s claim is “Esa es la actitud” (That´s the attitude), we decided that we needed to fill their packaging with a lot of attitude in order to connect with their target.
“Talentos con Actitud Dux” is our first limited edition created 100% by local talents.
We chose 5 talented colombian illustrators (@VivianaGrondona, @ElCari, @Ceroker, @AlejoGiraldo_ and @MugreDiamante) and ask them to fill our packaging with their own attitude and style. Each one of them were given the task to create one design for each one of our three products (Original, Integral and Rellenas) and were given the freedom to create a design that reflected what “attitude” means for them.
CREDIT
- Agency/Creative: Feeling Company
- Article Title: “Talentos Con Actitud Dux” Limited Edition
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Colombia
- Market Region: South America
- Project Deliverables: Brand Strategy, Graphic Design, Illustration, Packaging Design, Product Naming, Research
- Format: Flow-Pack
- Substrate: Plastic
